Ksenia Kuzminykh

design and illustration
Rus
Eng

Collaboration with Ulyana Sergeenko Fashion House

Moscow, Russia • 2024

Year of the Wooden Dragon
Moscow, Russia•2024
Creating a character for the Russian company FABERLIC — a manufacturer of cosmetics, clothing, accessories, footwear and other product categories.

Goal: a limited New Year’s collection for souvenir and cosmetic products.

Three types of the character’s image are presented. The hero can be considered either separately within a product line or in combination with one or several products, depending on the type of item.

Idea: a dragon, a mythical creature — the strongest and most powerful sign. The Year of the Wood Dragon: charismatic, curious, creative, and beloved by all. Cheerful and lively :)

This creature is highly noticeable, which is also emphasized by bright «lucky items» that attract good fortune: bracelets, pendants, earrings, wish ribbons, and candles.

This year's primary colors

«Ebony Tree»
Panton 4975 С
Brown — the earth element, marking the start of a new cycle: brith, childhood, and swift growth. It embodies the spring Yang energy, which sparks the sap flow in trees and drives growth, flowering, and renewal.
«Pine forest»
Panton 357 С
Green — the forest, the element of the earth. It symbolizes life, flexibility, rebirth, prosperity, harmony with nature and renewal.
«Red Flame»
Panton 1795 С
Red — the flame, the element of fire. It signifies luck, joy, prosperity, and well‑being. In mythology, it represents protection from evil spirits.
«Rose Gold»
Panton 7410 С
Gold — a metal, the element of earth. It symbolizes fertility, nobility, and wealth.

Visualization on the product

In this case, the packaging approach relies on vibrant illustrations and a cheerful character. This design creates an atmosphere of playfulness and lightness, drawing attention to the product and emphasizing its premium quality through the use of foil printing.
Year of the Rabbit
Moscow, Russia • 2023
Limited New Year collection for the Russian company FABERLIC.

According to the Eastern calendar, 2023 is the Year of the Rabbit.

It is believed that this animal brings harmony, fertility, and prosperity. The main value for the Rabbit in 2023 is home and family.

The idea: a kind and cheerful character who loves to turn every day into a celebration :)

Visualization on the product

My goal was to draw a character that emphasized celebration, hospitality, and a positive mood :)

Three Graces

Moscow, Russia • 2019

The musical commercial project brings together a variety of emotions and feelings through a unique sound. The project is based on the harmony of three graces: the trumpet expresses sorrow, the harp embodies beauty, and the lute conveys joy. Together, they create a unique musical symphony.

Watercolor illustrations

for the Russian company X5, which operates in the retail sector

Moscow, Russia • 2018

Art Competition

Prada Journal

Inner landscape

Milan, Italy•2017

The fashion house Prada, in collaboration with the publishing house Giangiacomo Feltrinelli Editore and the eyewear manufacturer Luxottica, has created a unique concept for artists, inspired by the idea of the human inner world — expressing the connection between our inner world and the world around us.


To tell this story, the Prada Journal has chosen a concept that links text and image, whether it be photography, video, or illustration.


My inner landscape has been shaped by simple things, impressions from my travels, and memories, intertwining with dreams of new places and people.


I have proposed these watercolour miniatures as a reflection of my inner landscape.



Contacts
Get in touch kseniakuzminykh@yandex.ru
All illustrations Ksenia Kuzminykh 2026 • Russia, Moscow